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Designer stubble: what can London Fashion Week Men’s tell us about the state of the beard? | London Evening Standard

If the men on the streets at London Fashion Week Men’s are anything to go by, it looks like we’re not saying goodbye to the beard just yet

Since 2013, men’s magazines, keen cultural observers, hipster haters and even the odd university professor have been predicting the end of the beard. Year after year articles have surfaced with headlines such as ‘Have we reached peak beard?’ and ‘Why 2014/15/16 is the year the beard will die’ only to be proved wrong as men up and down the country opted to use their beards as an important expression of their own style. But could 2017 be the year the beard finally gets the chop?

As the best predictor of trends there is, what better place to hunt for clues than the catwalks and street style of London Fashion Week Men’s? Male grooming and styling brand Braun was there, on the ground, with street style photographer Garçon Jon, to gather evidence of the demise, or otherwise, of the beard trend. Let’s review that evidence now…

While the catwalks give us a look at what the fashion-conscious male will be sporting next season, street style looks give us a snapshot of the trends being worn right now.

standard.co.uk

While the catwalks give us a look at what the fashion-conscious male will be sporting next season, street style looks give us a snapshot of the trends being worn right now.

standard.co.uk
It seems like the most popular style that fashion week attendees sported this year was stylised stubble, with groomed goatees being another firm favourite. The new Braun Multi Grooming Kit MGK3080  has detachable smart clippers, making it the perfect tool for trimming facial hair to precise length settings, and letting men express defined looks that are unique to them.

standard.co.uk

While letting facial hair grow may be a more low-maintenance option than a daily shave, these snaps illustrate why keeping it looking clean and shapely helps to give the look a more considered and pulled-together feel.

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